The Sen Upper Bukit Timah Sells 23% at Launch | Avg S$2,358 PSF

The Sen, a new 99-year leasehold condo in Upper Bukit Timah, moved 80 out of 347 units during its launch weekend, translating to 23% sold at an average of S$2,358 psf.

It’s the last project to launch this year and sits off Jalan Jurong Kechil in District 21. The development has 80 Prestige units in two blocks and 267 Classic units in three blocks. Sales started on 15 Nov, after a two-week preview.

The launch rolled out in two phases: a morning VIP window that focused on developer sales and Prestige layouts, followed by the afternoon release of Classic units.
During the VIP window, 11 units were taken up, including 7 out of 40 four-bedroom + study Prestige units. Later in the day, 69 Classic units across the 1- to 3-bedroom range were sold. All 10 one-bedroom units were snapped up on day one.

While the overall take-up was measured, Sustained Land said buyer interest was healthy across key layouts. Analysts echoed this, noting that:

• Buyers are taking more time to review options due to the heavy slate of launches this year.

• Owner-occupier focused projects in this area typically see steady, gradual demand.

• Year-end travel and buyer fatigue may have slowed the first-weekend numbers.

• The Sen is still performing steadily in today’s more spaced-out launch calendar.

SRI added that enquiries remained active through the weekend. PropNex remarked that some buyers may be holding out for early-2026 launches.

Price-wise, The Sen sits below the RCR new sale average of ~S$2,770 psf (based on caveats up to 9 Nov), making it a possible value play.
Mark Yip (Huttons Asia) also highlighted the project’s access to four nature parks, one nature reserve, and schools from primary to tertiary. The nearby Beauty World precinct is also on track for transformation with an integrated transport hub, the future Bukit V mall, and a new community facility.

If you\’re comparing options in the RCR, Terra Hill is a strong alternative to explore. It’s a freehold development that sits just 3 minutes from the MRT, giving it long-term appeal for both own-stay buyers and investors. Terra Hill pricing starts from about S$2,212 psf, which puts it below many new RCR launches today. Anyone planning ahead for a quieter, more exclusive neighbourhood with better future value may want to take a closer look.